What is Link Building and Why it is Important for SEO?
The concept of link building and SEO is dynamic and continuously changing. Today, building high-quality links is very important and has gained more rankings. If you’ll compete effectively and survive online, you should understand high-quality campaigns and implement them. These tides won’t change anytime soon. Link building means the process of gaining hyperlinks from other sites to tour on. A hyperlink or a link is a method through which users move between web pages on the internet. Search engines crawl the site using these links, and they crawl between the various websites.
Building links can be done using various techniques, and although they differ in difficulty level, SEOs think that link building is the most challenging part of their task. SEOs spend most of their time trying to do it properly. If you can learn how to build high-quality links, it puts you ahead of your competition and other SEOs.
Importance of link building for SEO
To better understand the importance of link building, the first thing to do is follow the fundamentals of link creation, how search engines view links, and their interpretation from these links.
Start of link tag: This is also called an anchor tag, thus the “a.” It access the link tag and let search engines understand that a link to another thing will follow.
Visible/anchor text of link: The link’s anchor text refers to the small version seen by users on the page. Users are required to click on it to open the link. This text is somewhat formatted to make it outstanding from the surrounding text. It often underlines or has a blue color, which signals users that the link can be clicked.
Link referral location: Href stands for ”hyperlink referral”. The text enclosed in the quotation marks represents the URL the link is pointing. In most cases, It must not be a web page; it could be a file to download or address of an image.
Most times, you may see something that’s not a URL, starting with a # sign. These refer to local links, which may take you to another section of the page you’re searching for.
Closure of link tag: Link tag closure signals an end to a link tag in search engines.
The implication of links for search engines
There are two significant ways by which search engines use links:
• For the discovery of new web pages
• It helps them know how a page’s ranking should be in their results
When search engines get crawled pages on the web, they can pick out the pages’ content and add them to their indexes.
This way, they can determine whether a page has good quality for the top ranking of relevant keywords. When making this decision, not only do the search engines consider the page content, they also check the number of links indicating that page from other websites and the quality of the other websites. In general, the more top-notch websites linked to your site, the more you are likely to get a good ranking in search results.
The use of links as a ranking factor enabled Google to start dominating the search engine space, going back to the late 1990s. One of the founders of Google, Larry Page, was the inventor of PageRank. Google used PageRank in measuring page quality based on the number of links connected to it.
This metric formed the basis of the general ranking algorithm and later became a reliable indicator because it was an efficient way to determine page quality.
Nonetheless, SEOs discovered a means to influence PageRank and search results for specific keywords. Google actively sought ways to create websites impacting these results and started giving out constant updates to filter sites that shouldn’t rank from the engine.
Recently, Google routinely penalized website rankings that made attempts to overuse these procedures- often called over-optimization in building their link. The regular Penguin updates by Google are a typical example of such. Therefore, it is vital to know the link building procedures to avoid and abide by Google’s guidelines.
How does link building benefit my business?
As earlier discussed, links are a crucial indicator used by search engines to define rankings. We’re aware that an increase in the number of top quality links connected to your website can significantly boost your chances of better ranking.
Link building has numerous benefits as well. They may not be so obvious immediately, yet they are worth considering.
• Building relationships
Link building often involves reaching out to other useful blogs and websites in your industry. This action is often related to promoting a new product or service, like an infographic or a piece of content. The common goal of reaching out is to gain a link, but this is much more than getting a link. You can build relationships with major stakeholders in your field. Such relationships can improve your business, making it seen as trusted and regarded. Your business gains more value through this. It is highly recommended.
• Brand building
Magnificent link building helps to boost your brand and define you as one with authority in your area. Specific link building techniques like content creation portray your business as being qualified and trustworthy. To a large extent, this builds your brand.
Before link building, it is crucial to have something valuable to build the links. In this case, the homepage of your website is of utmost importance. Most times, links are organized to specialized resources like a tool, blog post, graphic, or research study.
More often than not, these resources are already in place before you start link building. When they are nonexistent, you can create them with the primary aim of Link building.