10 ON Page SEO Steps To Follow While Optimizing Your Website
It is crucial to carry out SEO audits on your site and Its the very first step when you onboard on an SEO for a website. There is a complete checklist that you have to keep in mind and one by one you have to optimize and carry out these tasks, for example, keyword research, Google Analytics, and Google Search Console setup, content optimization, meta tags optimization, etc.
Here we have tried to mention all the important steps from the ON Page SEO point of view which you have to follow for your website’s optimization.
Step 1: Identify opportunities for Internal & External Link Building
Building links is an essential aspect of boosting website authority. An SEO audit is incomplete without suggestions for building internal and external links specific to the site.
Building Internal Links
Internal links make for link equity in your pages, so they are crucial for building authoritative ranks.
Building External Links
Obtaining links from various domains with authority is key to accruing domain authority. We provide an easy way to develop a secure method to build external links, which involves searching for unlinked mentions.
This method yields more significant returns. Every excellent SEO tool contains a content explorer that you can use to search the web for places where your brand was mentioned.
Step 2: Understand the improvements in Information Architecture
Information architecture (IA) is a term that describes the order or structure of information. With an SEO audit, IA implies a redistribution of internal linking structures on your website. It is done to pass equity to page on your site that needs it.
Another implication of information architecture is that it enables close working with designers and developers to create user-friendly solutions and improve page authority without affecting User Experience (UX).
Step 3: Discover Thin Content
Thin content refers to any content that does not satisfy user requirements. Take an instance with a 300-word blog post on a complex concept; this is thin for the idea. That aside, putting 1000-2000 words on all the pages of your site does not seem realistic.
Closer pages to your homepage will be influenced by design work, icons, and hero images, including product-centric copy and call-to-action buttons and the likes. Having established this, what kind of content should we aim for?
1. Copy deck. Your client has provided a pack of pages to be audited. What you can do is to go through each page and make recommendations at the page level. This recommendation is made with other elements found on the page and how this fits into the entire site.
2. Top pages. Export your top pages by traffic ranking; 25,50 and 100. However, this depends on the size of the website. Ensure there is enough reinforcement for each page.
3. All of it. Many site SEO audit tools offer a comprehensive report on content quality and length after crawling your site.
Step 4: Spot Duplicate Content
Google is smart to quickly detect if you’re duplicating content on your site intentionally or cunningly or not. They understand that most people try to fill the SERP with their site’s URLs.
There’s a probability you are not doing that. Here’s a relatable scenario; sometimes, it may not intentionally happen if you have duplicate content.
The chances are that your Content Management System (CMS) is generating new pages regularly, which look alike and have not been normalized manually in the Search Console. WordPress does this using archive pages.
Step 5: Scan for Keyword Optimization
Although you want to rank high for that keyword, it is not advisable to put the words “we’re the best” on your homepage. Such keywords are best reserved for blog posts.
Yet, whenever you can, ensure all your pages are well optimized for keywords to pop up during an organic search.
Step 6: Ensure optimization of Meta Tags
Meta tags are made up of a Meta description and Meta title. They assist Google in determining content on a page it is crawling. These are two significant factors Google considers when choosing the order of page ranking.
Meta tags also assist users in going through your search results to decide on your page; thus, it acts as a promotional tool for content.
Step 7: Identify Opportunities for Page Update
When you make even the slightest update to your page, it signals Google that it should be crawled. Therefore, regular updates on your page keep your page relevant and fresh in the Google search engine’s sight.
There are two categories of content you should update regularly. The first is the top page, as discussed in step 3 above. The home page drives the most site traffic for brand updates on this page gives assurance that more traffic will be generated for your business.
The nest is the “opportunity page’. This page is the one that would boost a more useful increase in traffic if it moves up slightly in the SERP. Great SEO products are rank trackers that you can use to see rankings of pages for specific keywords. You can monitor if there have been changes to these keywords and the amount of traffic generated from every keyword.
Step 8: Run Analytics on Page Speed
Without a doubt, Page speed is essential. Nobody searching for something on the internet with a phone has the patience to wait for a site that takes too long to load. Therefore, it implies that the faster your site, the higher the tendency of Google giving you stable organic rankings as rewards.
Step 9: Scan for Site Errors
A 404 on the net means “page not found,” which is often caused by broken links or images in your site. Let’s take an instance if your website contains a page that links to content that has been deleted; a 404 error will appear for anyone who clicks on that link.
With site audit tools, you can identify all 404 errors within your site. Upon identification of this error, you should fix them. However, setting them is a function of determining each link’s importance to your linking structure and user experience in the long run.
Do you have a page that is nonexistent, or it has a new URL? It is advisable to ensure your high-traffic pages linked previously to a page 301 redirect to a new page. Or they get redirected to your home page.
Step 10: HTTP to HTTPS: Make the Switch
It is simple to check if your site is running on HTTPS. You can do this manually by entering various non-HTTPS versions of your site domain like site.com, www.site.com, http://www.site.com, and ensuring they are 301 redirected to the HTTPS versions.
SEO Audit: Not an Exact Science
Having stated those above, be confident that the ten steps listed above are core elements, proven, and reliable over time to guarantee a successful SEO audit. Fix the loopholes mentioned, and you’re just a step away from achieving organic search supremacy.